Why We Do What We Do.
How We Do It:
It is our mission to support an ever-growing community that spreads awareness, influences action, and encourages one another to seek out new experiences. With that in mind, we are committed to an exclusive focus on sustainable, ethically sourced materials that achieve the perfect blend of style and performance (like when old fishing nets are turned into jackets). At Wise River, we create thoughtful, responsibly made products to get you where you’re going, no matter the destination.
DURABILITY MEETS VERSATILITY
We’re fortunate to be able to call sunny Denver, Colorado our home. With the distinguished Rocky Mountains as our backdrop, we feel that the ethos of our products is captured through the distinct, but mutually rugged environments that we test them in.
Gear That Gives Back
American Rivers protects wild rivers, restores damaged rivers and conserves clean water for people and nature.
Nick SciubbaFounder & CEO
As a gritty Supply Chain professional, Nick quickly realized that traditional industry practices were major contributors to pollution and detrimental to the environment.
As such, Nick set out to do things a different way.
Nick founded Wise River on the premise that Outdoor- inspired gear should be kind to the outdoors. He looks at Wise River as more than an apparel company, but a movement to spread awareness, inspire action, and build community based on the idea that your gear can be a vehicle for positive impact. Nick’s vision is ultimately that by blending the notions of sustainability and versatility into every Wise River product, you will be able to get more out of your clothing, while lessening its impact on your surroundings.