Product Story:
It turns out creating the ideal flannel is a hard thing to do, especially one that meets our stringent sustainability standards. We're excited to say that we feel pretty dang good about the Libby Flannel. Featuring a durable Fall weight blend of organic cotton and recycled polyester, this superbly-soft, brushed fabric is so comfortable, you won't want to take it off. Staying true to our ethos, we designed this flannel with style and versatility in mind. This two-way stretch material moves with your body, breathes splendidly well for its weight, and is inspired by the beautifully vibrant Fall colors that we love. We finished it off with dual chest pockets, and eco-friendly, oversized coconut buttons for some rustic flare. Come see why the Libby Flannel is an immediate favorite at Wise River HQ, and will be one of our staple products for years to come!

Libby Flannel

  • Seeley Blue
  • Goji Berry
    • X-Small
    • Small
    • Medium
    • Large
    • X-Large
    • Heavyweight, structured and durable blend of Organic Cotton and Recycled Polyester (235 gsm)
    • 2-way stretch that moves with your body
    • Moisture Wicking, breathable fabric
    • UPF 30 sun protection
    • Classic silhouette
    • Oversized, durable Coconut buttons (24L)
    • Dual chest pockets with flap closure
    • Pattern bias at pockets, placket, shoulder yoke and cuffs
    • Reinforced double-needle stitching
    • Buttons at collar to maintain stability
    • Trend-forward plaid color scheme
    • Bluesign® approved fabric
    • 59% Organic Cotton, 39% Recycled Polyester, 2% Spandex
    • Made in China in Fair Wear Foundation Member Facility
    • Sarah is 5'2, 115 lbs, and wearing a size Small

    • Machine wash cold with like colors; Tumble dry low
    • Air dry recommended
    • Iron low heat
    • No bleach, No dry clean

    The Quality You Expect

    We know you're looking for your gear to perform in any setting...

    2 Way Stretch

    Warm, Yet Breathable

    Organic & Recycled Materials

    Sun Protection

    Durable Heavy Weight Fabric

    Brushed, Super Smooth Texture

    Why We Created It.
    Because you deserve a truly versatile and style-forward shirt that's got you covered from a hike through an Aspen grove to fireside cocktails. Take it anywhere- you won't be disappointed, especially when you get a feel for the silky smooth and stretchy fabric blend that moves with your body.

    What Sets It Apart.
    Everyday performance meets eco-friendly style. Featuring an ultra-soft, brushed blend of organic cotton and recycled polyester, get out and do more while taking comfort in the fact that your flannel is not causing any unnecessary harm to the world around you. Also, did we say stretch flannel fabric? Stretch Flannel Fabric!

    Always Eco-Friendly
    The Libby Flannel is made from a blend of pesticide-free, ethically grown organic cotton and recycled polyester that repurposes 8-10 plastic bottles per shirt and diverts them from landfills. This breathable, durable blend holds its shape, maintains a beautifully smooth handfeel, and is cut in a classically comfy silhouette.
    A Flannel That Keeps Up With Your Active Lifestyle
    Stretch fabric. Brushed organic and recycled materials. The perfect amount of warmth that you need, while regulating your body temperature when necessary. Finally, you've got a true workhorse of a flannel that's rugged enough for brisk Fall days outdoors, but stylish enough for rustic mountain town meals. 

     World Class Materials

      Innovative fabrics | Eco-friendly style
    Organic Cotton
    Organic Cotton, simply put, is a much more environmentally friendly alternative to conventionally grown cotton. Conventional cotton accounts for an estimated 10% of pesticides and a stunning 25% of insecticides globally. Conversely, Organic Cotton helps to maintain soil fertility and better water retention without the use of harmful chemicals.  
    Recycled Polyester
    Recycled polyester is generally created through the process of breaking down post-consumer waste (often plastic water and soda bottles) into reusable fibers. Here, materials that would traditionally be cast off into a landfill are cleaned, broken down into flakes, then melted down to re-create the raw material. Recycled polyester reduces emissions of harmful fossil fuels by estimates of up to 75%.

    Gear That Gives Back

    You may hear us use the phrase “preserve what you love” pretty often over here, and that’s because it’s as important to us as it is to you. Through our partnership with 1% For The Planet, we have pledged to sponsor American Rivers in their mission to protect and restore our nation’s waterways.

    With each purchase, you are helping American Rivers in their journey to protect wild rivers, restore damaged rivers, and conserve clean water for all of us.


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