Product Story:

It turns out creating the ideal flannel is a hard thing to do, especially one that meets our stringent sustainability standards. We're excited to say that we feel pretty dang good about the Libby Flannel. Featuring a durable Fall weight blend of organic cotton and recycled polyester, this superbly-soft, brushed fabric is so comfortable, you won't want to take it off. Staying true to our ethos, we designed this flannel with style and versatility in mind. This two-way stretch material moves with your body, breathes splendidly well for its weight, and is inspired by the beautifully vibrant Fall colors that we love. We finished it off with dual chest pockets, and eco-friendly, oversized coconut buttons for some rustic flare. Come see why the Libby Flannel is an immediate favorite at Wise River HQ, and will be one of our staple products for years to come!

Libby Flannel

$89.00

Color:
Size:	X-Small Small Medium Large X-Large
Quantity

Heavyweight, structured and durable blend of Organic Cotton and Recycled Polyester (235 gsm)
2-way stretch that moves with your body
Moisture Wicking, breathable fabric
UPF 30 sun protection
Classic silhouette
Oversized, durable Coconut buttons (24L)
Dual chest pockets with flap closure
Pattern bias at pockets, placket, shoulder yoke and cuffs
Reinforced double-needle stitching
Buttons at collar to maintain stability
Trend-forward plaid color scheme
Bluesign® approved fabric
59% Organic Cotton, 39% Recycled Polyester, 2% Spandex
Made in China in Fair Wear Foundation Member Facility
Sarah is 5'2, 115 lbs, and wearing a size Small

Machine wash cold with like colors; Tumble dry low
Air dry recommended
Iron low heat
No bleach, No dry clean

The Quality You Expect

We know you're looking for your gear to perform in any setting...

2 Way Stretch

Warm, Yet Breathable

Organic & Recycled Materials

Sun Protection

Durable Heavy Weight Fabric

Brushed, Super Smooth Texture

Why We Created It.
Because you deserve a truly versatile and style-forward shirt that's got you covered from a hike through an Aspen grove to fireside cocktails. Take it anywhere- you won't be disappointed, especially when you get a feel for the silky smooth and stretchy fabric blend that moves with your body.

What Sets It Apart.
Everyday performance meets eco-friendly style. Featuring an ultra-soft, brushed blend of organic cotton and recycled polyester, get out and do more while taking comfort in the fact that your flannel is not causing any unnecessary harm to the world around you. Also, did we say stretch flannel fabric? Stretch Flannel Fabric!

Always Eco-Friendly

The Libby Flannel is made from a blend of pesticide-free, ethically grown organic cotton and recycled polyester that repurposes 8-10 plastic bottles per shirt and diverts them from landfills. This breathable, durable blend holds its shape, maintains a beautifully smooth handfeel, and is cut in a classically comfy silhouette.

A Flannel That Keeps Up With Your Active Lifestyle

Stretch fabric. Brushed organic and recycled materials. The perfect amount of warmth that you need, while regulating your body temperature when necessary. Finally, you've got a true workhorse of a flannel that's rugged enough for brisk Fall days outdoors, but stylish enough for rustic mountain town meals.

World Class Materials

Innovative fabrics | Eco-friendly style

Organic Cotton

Organic Cotton, simply put, is a much more environmentally friendly alternative to conventionally grown cotton. Conventional cotton accounts for an estimated 10% of pesticides and a stunning 25% of insecticides globally. Conversely, Organic Cotton helps to maintain soil fertility and better water retention without the use of harmful chemicals.

Recycled Polyester

Recycled polyester is generally created through the process of breaking down post-consumer waste (often plastic water and soda bottles) into reusable fibers. Here, materials that would traditionally be cast off into a landfill are cleaned, broken down into flakes, then melted down to re-create the raw material. Recycled polyester reduces emissions of harmful fossil fuels by estimates of up to 75%.

Learn More About Our Materials

Product Fit: Runs Slightly Small

Product Quality: Outstanding

Recommend Product: Yes, I would recommend this product

Flannel shirts

I bought the shirt for someone who usually doesn't wear this type of clothing and she loved it.

Product Fit: True To Size

Product Quality: Outstanding

Recommend Product: Yes, I would recommend this product

Love this flannel!

This flannel is super soft, comfy, fits great, and is the perfect weight for fall. Definitely will become my new go-to camping flannel (and has already made it into my fall/winter staples)! Love that there is attention to both sustainability AND quality.

Product Fit: True To Size

Product Quality: Outstanding

Recommend Product: Yes, I would recommend this product

Probably the best flannel material i've ever owned

The fabric is super soft and perfect for cool weather days, and even has a little bit of stretch to it. I love the pattern and the big buttons too. Definitely my favorite flannel that I've owned to date, and I've had a lot of flannels!

Gear That Gives Back

You may hear us use the phrase “preserve what you love” pretty often over here, and that’s because it’s as important to us as it is to you. Through our partnership with 1% For The Planet, we have pledged to sponsor American Rivers in their mission to protect and restore our nation’s waterways.

With each purchase, you are helping American Rivers in their journey to protect wild rivers, restore damaged rivers, and conserve clean water for all of us.